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The Rise of Collaboration and Sharing

It’s a fact of today’s economy and society that consumer behavior has been evolving in unexpected ways ever since the Internet became available.  We seem to be moving from an voracious consumerism to a consumption based on collaboration, sharing and community.

From the moment marketplaces such as eBay and Craigslist started to become well known and became part of our day-to-day, a new movement of sharing and collaborating was born.

Collaborative Consumption is the phrase coined by Rachel Botsman and Roo Rogers to describe the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities. In their book, What’s Mine Is Yours: The Rise of Collaborative Consumption, Rachel and Roo go deep into the origins, reach and future of this movement.

Four emerging branches of this movement are peer travel reservations (airbnb), ride sharing (zimride), peer-to-peer lending (LendingClub in the US and Zopa in the UK) and co-working (The Hub) .

AirBnB, Zimride, LendingClub and HUBSoma talk about The Rise of Collaborative Consumption

Listen to executives from these four companies discuss the rise of sharing and collaboration tonight.  They will lead an interactive panel discussion in San Francisco, CA on Wedneday October 27.

The panel will explore how we are moving into a new realm of consumerism, one marked by trust between strangers, shared access instead of ownership, and the primacy of experience over “more stuff”.

It’s going to be a thought-provoking, mind-bending, intimate conversation.  Tickets are only $12 and there are only a few left.

Get your ticket now >>

In the mean time, I leave you with a cool short video showing what Collaborative Consumption is all about:

See you there.

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