Lending Club Blog

The Rise of Collaboration and Sharing

It’s a fact of today’s economy and society that consumer behavior has been evolving in unexpected ways ever since the Internet became available.  We seem to be moving from an voracious consumerism to a consumption based on collaboration, sharing and community.

From the moment marketplaces such as eBay and Craigslist started to become well known and became part of our day-to-day, a new movement of sharing and collaborating was born.

Collaborative Consumption is the phrase coined by Rachel Botsman and Roo Rogers to describe the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities. In their book, What’s Mine Is Yours: The Rise of Collaborative Consumption, Rachel and Roo go deep into the origins, reach and future of this movement.

Four emerging branches of this movement are peer travel reservations (airbnb), ride sharing (zimride), peer-to-peer lending (LendingClub in the US and Zopa in the UK) and co-working (The Hub) .

AirBnB, Zimride, LendingClub and HUBSoma talk about The Rise of Collaborative Consumption

Listen to executives from these four companies discuss the rise of sharing and collaboration tonight.  They will lead an interactive panel discussion in San Francisco, CA on Wedneday October 27.

The panel will explore how we are moving into a new realm of consumerism, one marked by trust between strangers, shared access instead of ownership, and the primacy of experience over “more stuff”.

It’s going to be a thought-provoking, mind-bending, intimate conversation.  Tickets are only $12 and there are only a few left.

Get your ticket now >>

In the mean time, I leave you with a cool short video showing what Collaborative Consumption is all about:

See you there.

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@RobGarciaSJ

Wednesday, October 27th, 2010 at 7:22 am

Comments (4)

  1. The net has changed consumerism for sure. For example, I’m am a
    member of Makeupally, a site where women exchange makeup. It allows
    to try out a huge amount of high end products without spending any
    money. I also noticed that the net creates a lot of “lemmings”. For
    example, someone will post pics of a cute top they bought and all
    of a sudden 10 people will buy. It works even better when a celeb
    is seen wearing a specific shirt or carrying a certain purse; it
    can cause that particular item to be sold out across the nation.
    It’s really insane and I have witnessed it firsthand.

    November 4th, 2010 at 7:04 pm

  2. Collaboration websites are being launched on nearly a daily basis.
    It’s unreal! It literally seems like everyday I turn my computer on
    there is a new “Craigslist”, “twitter”, etc. Great post and nice
    job noticing.

    November 7th, 2010 at 12:20 pm

  3. Collaborative lending seems like such a practical alternative to
    traditional banks and lenders. I hope it becomes more widely
    recognized and accepted in the near future.

    November 26th, 2010 at 8:34 pm

  4. Message board forums and online communities have definitely made
    sharing and swapping more viable among individuals who are
    interested in the same type of products. As a result surfers are
    able to share their purchases (with photos) and even swap items
    among each other. The internet has really revolutionized this
    process.

    April 11th, 2011 at 1:34 pm

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