Lending Club Blog

Limiting Affiliate Marketing Offers

You can opt out of receiving most unsolicited credit card applications, insurance offers, and similar junk mailings by using the opt-out procedure I’ve previously covered. One limitation of that program is that you may still receive offers from companies that you do business with and their affiliates.

Help in that realm has been in the works for nearly a year now. Effective January 1st of this year, a rule imposed by the federal financial regulatory agencies changes how companies can use information received from their affiliates. You may start to hear more about this rule in the coming weeks because although the rule has been in effect since the beginning of the year, mandatory compliance with the rule isn’t required until October 1st.

Affiliate companies are those owned by the same parent company. So if your bank is owned by a company that also offers credit cards, brokerage services, insurance, or other services through other companies it owns, those other companies could send you unsolicited mail. Under the new rule, companies would have to notify you before they could use your personal information that they received from one of their affiliated companies.

The company that you have a relationship with will also have to provide you with the opportunity to opt-out of having your information shared with affiliated companies. Monitor your mail closely and be on the lookout for this disclosure, which is typically titled “Federally Required Affiliate Marketing Notice.” Within that notice should be instructions for how to opt-out. The letter from my bank had a phone number to call. The procedure was very quick and will be in effect for five years. Before the limitation expires, companies will be required to send out renewal notices. Don’t miss this opportunity to further reduce the junk mail you receive.

Wednesday, August 27th, 2008 at 8:52 am

Comments (6)

  1. dfdiscount:

    Affiliate programs allow you to generate income from your website
    or blog’s content and traffic, allow you also to turn into a sales
    person for another website’s product, service or content.

    March 8th, 2010 at 5:30 am

  2. Affiliate marketing is something that I just began getting involved
    with. I am concentrating on Amazon right now and have had some
    success. What I like about Amazon is that people already know
    Amazon and the trust is there. The only thing we need to do is get
    them there. Some of my sites have sold things that wasn’t on my
    niche site. That’s what is great about Amazon.

    July 11th, 2010 at 9:05 pm

  3. Chris:

    Advertisers in Affiliate company don’t allow spamming i think.

    July 13th, 2010 at 8:22 pm

  4. Alejandro Pasaya:

    Almost everyone that makesan income on the internet (even the
    millionaires) do so through affiliate marketing. Being successful
    in affiliate marketing involves applying the formula that makes
    other affiliate marketers successful. For example, autoblogging.
    Autoblogging has been one of the least well-known forms of making
    money online for quite some time… particularly because it’s quite
    difficult to make a good auto-blog. Yet, when done right, it can
    provide you with a lifetime of passive income with the only real
    work required being the setting up process. Video Marketing, and
    several other marketing strategies are all designed to drive
    traffic to your site, can be incorporated gradually in order to
    raise the position your site appears in the SERPs when any one
    searches for a term related to your site. And yet, even this can be
    totally automated.

    August 17th, 2010 at 7:17 am

  5. McD:

    Most affiliate marketers who are making decent money these days are
    promoting Cost-Per-Action, or CPA offers. The reason for this
    affiliates don’t need to complete high ticket sales in order to get
    credited for a conversion.

    November 6th, 2010 at 8:10 am

  6. It is hard to make it in affiliate marketing. You must get the
    right type of traffic and get a large list. But if you work hard
    nothing is impossible.

    November 22nd, 2010 at 12:49 pm


Welcome Home

Lending Club named #5 on Forbes’ Most Promising Companies List

Get ready for tax season with Lending Club’s Tax Form Guide

New Adjusted Return Metric

See more
Lending Club Awards
  • Archives z

Recent Posts

Welcome Arkansas, Iowa, and Oklahoma Investors!

We recently welcomed residents of Arkansas, Iowa, and Oklahoma… Read More »
July 14, 2015

Renaud Talks Marketplace Lending on Jo Ann Barefoot’s Podcast

This week, CEO Renaud Laplanche… Read More »
June 24, 2015

Lending Club Teams Up with Sam’s Club to Deliver Small Business Financing

Read More »
June 8, 2015

New Lending Club TV Commercial Makes its Debut!

Last week we began testing a new TV commercial showcasing… Read More »
May 26, 2015

Lending Club Honored with Entrepreneurial Company of the Year Award from Harvard Business School Association of Northern California

Read More »
May 15, 2015

Renaud Talks to Jim Cramer

A few months ago, Jim Cramer remarked that he… Read More »
April 15, 2015

Lending Club 2 – Back in the Race

We’re excited to see Renaud back at the helm!… Read More »
March 26, 2015

Lending Club Store’s Grand Opening

We were thrilled at the support we received from… Read More »
March 20, 2015

LendIt is just one month away!

Congratulations to the LendIt team, who rang the opening… Read More »
March 13, 2015

Nearing Retirement – How an IRA Can Help

An Individual Retirement Account (IRA) can help you prep… Read More »
February 25, 2015


We went public today!

Ringing the bell this morning at the New York… Read More »
December 11, 2014

New and Improved Statistics Page

We recently redesigned our Loan Statistics page to make… Read More »
November 13, 2014

Lending Club Honored with Economist Innovation Award

This month I was honored… Read More »
October 15, 2014

Welcome Vermont Investors!

Today, we’re thrilled to welcome residents of the state… Read More »
September 4, 2014

We filed to go public today

We filed a registration statement with the SEC today… Read More »
August 27, 2014

Our Billion Dollar Quarter

We’re excited to announce  that we’ve facilitated over $5… Read More »
July 8, 2014

Is Lending Club Available in My State?

Is Lending Club available in my state? That is… Read More »
July 7, 2014

Lending Club Joins Senator Cory Booker to Discuss Improving Access to Capital for Small Businesses

Read More »
June 20, 2014

Lending Club Named a CNBC Top 50 Disruptor for a Second Year

For the second year in… Read More »
June 17, 2014

PRIME is now Automated Investing

Lending Club is excited to announce that PRIME has… Read More »
May 14, 2014
View All w