Lending Club Blog

Lending Club Video Contest Awards

18 competitors, 4 winners, $8,000 in prizes, 100,000+ views

We have just announced on Facebook® the names of the 4 winners in the first Lending Club Video Contest. The Contest took place simultaneously on Facebook® and YouTube® from July 18th through August 10th and the Lending Club videos have been watched a combined 100,000 times on YouTube® in this past 5 weeks.

Our original plan was to give away a single $5,000-prize to the most-watched video. However, after reaching out to the top competitors, we have all agreed to split the main prize, create additional prizes and incorporate other criteria than just YouTube® views including overall quality of original content, clarity of the message, and entertainment value of the video.

And the winners are…(drum roll):

$3,000 Best Video Award – Chris Barrett

Chris Barrett: http://www.youtube.com/watch?v=G43bLni8Or4 (17,825 views). Chris Barrett is a professional filmmaker and co-founder of Powerhouse Pictures Entertainment, LLC along with actor Efren Ramirez. Chris is currently directing the documentary “After School” studying the phenomenon of illicit teacher-student relationships. He can also be seen in the award winning documentaries “The Corporation” and “Maxed Out,” both currently on DVD. Read Chris’ interview by Tom Tolman.

$3,000 YouTube® Viewers Award – Steve Dinelli

Steve Dinelli: http://youtube.com/watch?v=S6RtyX47r_M (19,011 views). Eighteen-year-old Steve Dinelli’s « stop motion » video shows Steve’s talent as well as his ability to convey the right messages about Lending Club. Steve’s video was acclaimed by YouTube’s viewers and has passed the 20,000-view mark. Read Steve’s interview by Tom Tolman.

$1,500 Storyboard Award – Jonthan Reed

Jonathan Reed: http://www.youtube.com/watch?v=GSn9nlZC8kM (6,480 views). Jonathan Reed entered the contest in its last week, with an astonishing video that blends Lending Club’s branding and Facebook® presence with a well thought-through and very convincing storyboard. Congratulations Jonathan!

$500 Jury Prize – Share Ross

Share Ross: http://www.youtube.com/watch?v=JOyl4Vh-ZhE (1,018 views). Share feels p2p lending is a wonderful form of anarchy and her video is compelling in its direct exchange of information. Share is the former bassist for the platinum-selling EMI recording artists Vixen and guitarist and singer for Bubble. Read Share’s interview by Tom Tolman.

We are delighted at the outcome of this first contest, have gathered great videos that we will be posting on our Web site to explain the benefits of person-to-person lending, and have learned a lot more about the YouTube ecosystem and the best ways to reach out to the filmmaker community.

By watching videos made by people not previously familiar with p2p lending, we also understood better how our company is being perceived, and how we can best benefit from, or when inaccurate, positively influence, that perception.

A big “thank you” to all 18 participants; we certainly hope to see you around soon for our next video contest!

Thursday, August 16th, 2007 at 9:00 am

Comments (5)

  1. [...] a successful consumer-generated advertising video contest.
    They note a couple of interesting metrics on their blog. For
    example the contest garnered 18 competitors and 100,000+ views
    during a four-week run and with [...]

    August 16th, 2007 at 1:00 pm

  2. [...] lending” company Lending Club announced the winners of their
    promotional video contest today and they are using a SplashCast
    player in their blog’s sidebar to display the selected [...]

    August 16th, 2007 at 3:50 pm

  3. Great job with the contest! It was a lot of fun.

    August 16th, 2007 at 11:22 pm

  4. I know this contest was a long time ago, but do you have any idea
    how easy it is for unethical people to generate views on YouTube? A
    little too easy. It’s sad the criteria had to be “most views,” not
    “best quality,” “most creative,” or even “most persuasive.” Dang
    there goes a lot of money…

    February 5th, 2008 at 7:46 pm

  5. [...] videos promoting their favorite services? Okay, sometimes
    it’s just cold, hard cash, as in Lending Club’s $3,000 or Zopa UK’s
    £500 prizes for the top video posted on YouTube, or it’s a trip
    around [...]

    August 2nd, 2009 at 12:42 pm

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