Comments on: Store Rewards Cards

By: Matt Davies

Matt Davies — Sun, 21 Nov 2010 13:30:47 +0000

As a law abidding citizen of the UK i'm happy to provide my details
to reward card issuers. As for the information about the fire
starters that was passed on to the authorities the suspected
arsonist had nothing to worry about unless he did commit the crime.
If passing on the details prevents crime i feel it's a good thing.

By: Frank Hribar

Frank Hribar — Thu, 09 Jul 2009 14:42:33 +0000

False data rocks! I use false data on all my loyalty card
application forms. I give false info to telemarketers. It is fun to
mislead these mental midgets. Email addresses are free and you can
have millions of them. Once you get a card, just delete that
address from your Yahoo! profile. Or you can give a fake email
address. Most don't care. The loyalty card consultants just want
data to prove their jobs are usefull. As to ID theft, why bother
stealing. Just make stuff up and you can get credit. It's not
stealing someone's ID, it's just make believe and nobody cares.

By: Jamie Samans

Jamie Samans — Tue, 07 Jul 2009 15:03:24 +0000

Nothing was ever "sacred;" there were just limits to what
could be accomplished with the technology available given the cost
of analyzing and processing data. As data processing has become
cheaper, things previously unheard of have become feasible.
Whatever can happen probably will. What interests me about these
"loyalty cards" is that, in my instances, there doesn't even seem
to be much value accrued from their use. Of course, if they didn't
collect personal data, they would be innocuous. But one might
always provide false data. In my experience, no one checks anything
except the email address.