
One of the most popular gifts this holiday season will be video game consoles, leading to one of the most popular reasons for missing Christmas dinner being "but I'm only 300 points away from the next level!"
The holidays bring out the purchasing in everyone, or so the major video game companies hope.
Traditionally, November and December have been good to Nintendo, Microsoft, and Sony, and the success of famous consoles like the Super Nintendo, Sega Genesis, and Playstation 2 can attest to the holiday hand-over-fist moneymaking. But this year might be different. There have been some fears that an economic depression and suddenly-frugal shoppers might put a damper on 2008's holiday numbers.
Surely, there will not be a shortage of options for video game connoisseurs. The three main competitors in the video game market each have their own console out for sale: Microsoft's XBox 360, Sony's Playstation 3, and Nintendo's Wii.
You already have a Wii, right?
The Wii has a distinct advantage over the other two systems, and no, I am not just talking about Mario Kart. But I will if you ask. The Wii's advantage is its family-friendly style and games. With a revolutionary motion-sensing controller, the Wii is completely unlike anything else on the market.
Throw in the accessibility and ease of games like Wii Sports, Wii Fit, and Super Mario Galaxy, as well as the word-of-mouth popularity of the system itself, and it's easy to see why the Wii stands apart from the rest of the video game competition.
The real battle: 360 vs. PS3
So where the real battle will be this holiday season is between the serious-gaming consoles from Microsoft and Sony. The XBox 360 and Playstation 3 cater to more hardcore gamers who enjoy their graphics rich and their games intense. The processing power of the two machines dwarfs that of the Wii, so consumers who are looking for a powerful, beautiful video game experience most often come looking for an XBox or PS3.
Deciding between the two used to be as difficult as the final level of Final Fantasy XII (or so I've heard), but Microsoft made the decision at least a little easier with a recent change to its Xbox product. Can you find the difference by looking at the system specs?
The Specs
XBox 360
Memory: Lots
Graphics: Really good
Game library: Practically infinite
Price: $199
Playstation 3
Memory: Tons
Graphics: Pretty sweet
Game library: More than enough
Price: $399
If you said "price," you are correct. If you said anything else, you should probably just go buy yourself a Wii.
The price drop from Microsoft gave the XBox a significant advantage in the console war with Playstation. The base models of each system are now $200 apart, with the PS3 coming in at twice the price of the XBox. Those numbers are hard for a consumer to ignore, especially at times like these.
Of course, the price tag alone can be misleading. Sony sells its product as if you know what you're getting: 80GB hard drive, Blu-ray DVD player, name recognition. A Blu-ray player alone costs $300, so the final price on the PS3 could be seen as a relative steal.
But the problem for Sony is that consumers aren't seeing a steal when they look at the price. They're seeing a significantly cheaper alternative in the Xbox.
The 360 will be the winner this season
Microsoft's system is on par with the PS3 in virtually every other gaming category except price. And while it might cost more money for basic XBox users to match the feature list of the basic PS3, the initial payment to purchase the console is all that people are really noticing. As far as most video game purchasers are concerned, the Xbox and the PS3 are too much alike. They are essentially the same product made by different companies. Where previous iterations of video game consoles used to have exclusivity for game titles, pretty much every game worth having is now available on almost any console worth having. There simply is not enough difference between the two.
Sony would like to believe that its Blu-ray DVD player would provide enough incentive to make consumers pony up the extra $200. So far, it isn't happening. Most people in the market for a video game machine are looking for a machine that plays video games, not one that makes Hope Floats look absolutely stunning. Saving $200 on an XBox is simply a better alternative for those anxious to buy a next-generation gaming console. The cost-benefit analysis on that is basic Microeconomics 101.
The obvious solution would be to drop the price of the PS3. Obvious, however, does not appear to be on Sony's holiday to-do list.
Right now, price is King. Blu-ray isn't enough.
Sony executives have stood firm that the $399 price of the PS3 will remain through the holiday season, despite evidence that it is seriously hurting the bottom line for the company. Microsoft's XBox has widened its lead over the Playstation since Microsoft dropped its price, and if the trend continues during the busiest shopping time of year, Sony can say good-bye to the console battle.
The battle will be over, and if Sony isn't careful, it may lose the war, too.
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