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	<title>Comments on: Electronic Gift Certificates</title>
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	<link>http://blog.lendingclub.com/2008/05/29/electronic-gift-certificates/</link>
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		<title>By: Steve Zema</title>
		<link>http://blog.lendingclub.com/2008/05/29/electronic-gift-certificates/#comment-846</link>
		<dc:creator>Steve Zema</dc:creator>
		<pubDate>Mon, 19 Oct 2009 13:13:47 +0000</pubDate>
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		<description>Electronic Gift Cards are a trend retailers want to promote. This
is an opportunity for them, thanks to the saving in logistics, to
provide more value to consumers, especially in the 2009 economy.</description>
		<content:encoded><![CDATA[<p>Electronic Gift Cards are a trend retailers want to promote. This<br />
is an opportunity for them, thanks to the saving in logistics, to<br />
provide more value to consumers, especially in the 2009 economy.</p>
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		<title>By: Austin Chu</title>
		<link>http://blog.lendingclub.com/2008/05/29/electronic-gift-certificates/#comment-845</link>
		<dc:creator>Austin Chu</dc:creator>
		<pubDate>Thu, 29 May 2008 19:52:50 +0000</pubDate>
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		<description>Great post buddy. I work for a company that manages and tracks gift
cards, and I blog about gift card related issues on &lt;a href=
&quot;http://www.savvywallet.com/dontfollow&quot;&gt;savvywallet.com&lt;/a&gt;. I
totally agree with you. Look at it this way. Consumers spent $100B
on gift cards last year and around $8B was lost/unclaimed. The
thing of it is, retailers want people to come back and spend more
money. It&#039;s the name of the game, and it&#039;s how they make money, and
it&#039;s why they &lt;strong&gt;love&lt;/strong&gt; gift cards. Rarely does it
equal out to exactly the amount. What&#039;s worse is having .45 cents
on a gift card, and not knowing what to do with it. It&#039;s money, but
it&#039;s not money we can use. There needs to be a policy on every card
that if the balance is less than 10 bucks, you&#039;re able to cash it
out.</description>
		<content:encoded><![CDATA[<p>Great post buddy. I work for a company that manages and tracks gift<br />
cards, and I blog about gift card related issues on <a href=<br />
"http://www.savvywallet.com" rel="nofollow">savvywallet.com</a>. I<br />
totally agree with you. Look at it this way. Consumers spent $100B<br />
on gift cards last year and around $8B was lost/unclaimed. The<br />
thing of it is, retailers want people to come back and spend more<br />
money. It's the name of the game, and it's how they make money, and<br />
it's why they <strong>love</strong> gift cards. Rarely does it<br />
equal out to exactly the amount. What's worse is having .45 cents<br />
on a gift card, and not knowing what to do with it. It's money, but<br />
it's not money we can use. There needs to be a policy on every card<br />
that if the balance is less than 10 bucks, you're able to cash it<br />
out.</p>
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